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AI Tools for Marketing Agencies

How Marketing Agencies Use AI to Drive Traffic for Clients

David Halmai, B.Comm.
  •  July 4, 2023

Artificial intelligence (AI) is not just a buzzword or a futuristic concept. It is a powerful technology that is transforming the way businesses operate and interact with their customers. AI can help marketing agencies achieve their goals of increasing brand awareness, generating leads, and driving conversions for their clients.

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But what exactly is AI and how can it be applied to marketing? In this blog post, we will explain the basics of AI marketing, the benefits it can bring, and some examples of how marketing agencies can use it to deliver more traffic for their clients.

What is AI Marketing?

AI marketing is a form of marketing that leverages artificial intelligence concepts and models such as machine learning and Bayesian Networks to achieve marketing goals. Machine learning is a branch of AI that enables computers to learn from data and improve their performance without explicit programming. Bayesian Networks are graphical models that represent probabilistic relationships among variables and can be used for inference and prediction.

AI marketing uses customer data from online and offline sources, coupled with machine learning, to predict what users will do on websites or apps. Businesses can then target specific users with personalized content on the right channel at the right time. AI marketing also helps businesses optimize their campaigns, measure their results, and learn from their feedback.

What are the Benefits of AI Marketing?

AI marketing can offer several benefits for marketing agencies and their clients, such as:

  • Enhanced customer experience: AI marketing can help create more relevant, engaging, and personalized content for each customer, based on their preferences, behavior, and context. This can improve customer satisfaction, loyalty, and retention.
  • Improved efficiency and productivity: AI marketing can automate repetitive and tedious tasks, such as data analysis, content creation, campaign management, and reporting. This can save time and resources, and allow marketers to focus on more creative and strategic aspects of their work.
  • Increased performance and ROI: AI marketing can help optimize campaigns across channels and platforms, using data-driven insights and recommendations. This can increase traffic, conversions, and revenue for the clients, while reducing costs and waste.
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How Can Marketing Agencies Use AI Marketing?

There are many ways that marketing agencies can use AI marketing to deliver more traffic for their clients. Here are some examples:

  • Targeted marketing: AI marketing can help segment customers based on various criteria, such as demographics, interests, behavior, location, etc. This can help create more tailored and effective campaigns for each segment. For example, Wayfair uses AI to determine which customers are most likely to be persuadable and shows them products based on their browsing histories¹.
  • Content marketing: AI marketing can help generate content that matches the needs and preferences of the customers. This can include text, images, videos, audio, etc. For example, Forbes uses AI to create summaries of its articles that are optimized for different platforms².
  • Search engine optimization (SEO): AI marketing can help improve the ranking of websites on search engines by analyzing keywords, competitors, user intent, etc. This can help drive more organic traffic to the websites. For example, Market Brew uses AI to simulate how Google ranks websites and provides suggestions for SEO improvements.
  • Social media marketing: AI marketing can help manage social media accounts by creating posts, scheduling them, responding to comments, etc. This can help increase engagement and reach on social media platforms. For example, Lately uses AI to create social media posts from blog posts or podcasts⁵.
  • Email marketing: AI marketing can help design email campaigns that are personalized, relevant, and timely for each recipient. This can help increase open rates, click-through rates, and conversions. For example, Phrasee uses AI to generate subject lines, body copy, and calls to action for email campaigns.

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Closing Remarks on AI Tools for Marketing Agencies

AI marketing is a powerful tool that can help marketing agencies deliver more traffic for their clients. By using customer data and machine learning, AI marketing can create more personalized, engaging, and effective campaigns across channels and platforms. Marketing agencies that embrace AI marketing can gain a competitive edge in the market and provide more value to their clients.

David Halmai, Ads Specialist

David Halmai, B.Comm.

David is a Senior Paid Search Specialist at Clicks Freak, with over 23 years of experience in the Digital Marketing space working with B2B and B2C companies, in a variety of verticals. He is a Google Ads Certified and loves to help others out where possible. His goal is to deliver both consumers and clients the best experiences possible.

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