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Homepage Design

Design Your Home Page For Maximum Credibility

David Halmai, B.Comm.
  •  July 3, 2023


Your website home page is the first impression you make on your visitors. It’s where you showcase your expertise, your value proposition, and your personality. It’s also where you persuade them to take action, whether that’s subscribing to your newsletter, buying your product, or booking a consultation.

But how do you design a website home page that does all that and more? How do you create a home page that establishes your topical authority and credibility in your niche?

In this blog post, I’ll show you the essential elements and sections of a high-converting home page design. I’ll also give you some tips and examples to inspire you. Let’s get started!

The Hero Section: Grab Their Attention and Make Them Curious

The hero section is the first thing your visitors see when they land on your home page. It’s where you capture their attention and make them curious about what you have to offer.

The hero section typically consists of a catchy headline, a subheadline, and a call to action button. Sometimes, it also includes an image or a video that illustrates your message.

The headline should be clear, concise, and compelling. It should communicate the main benefit of your website or offer, and address the main pain point or desire of your target audience.

The subheadline should expand on the headline and provide more details or context. It should also reinforce the benefit and create a sense of urgency or curiosity.

The call to action button should tell your visitors what to do next. It should be visible, clickable, and action-oriented. It should also match the goal of your home page, whether that’s getting leads, sales, or bookings.

Here are some examples of effective hero sections:

  • “Learn How to Play Guitar in 30 Days or Less – Guaranteed” (headline) + “Join over 10,000 students who have mastered the guitar with our proven system” (subheadline) + “Start Your Free Trial Now” (call to action)
  • “The Ultimate Guide to Keto for Beginners” (headline) + “Discover how to lose weight, boost your energy, and improve your health with the keto diet” (subheadline) + “Download Your Free Guide Now” (call to action)
  • “Grow Your Business with Facebook Ads” (headline) + “Learn how to create and run profitable Facebook ad campaigns with our step-by-step course” (subheadline) + “Enroll Now and Save 50%” (call to action)

The Intro: Introduce Yourself and Your Brand

The introduction section is where you introduce yourself and your brand to your visitors. It’s where you tell them who you are, what you do, and why they should trust you.

The introduction section typically consists of a photo of yourself or your team, a short bio or story, and some social proof elements such as testimonials, reviews, or logos of clients or partners.

The photo should be professional, friendly, and authentic. It should show your face clearly and convey your personality.

The bio or story should be brief, relevant, and engaging. It should highlight your credentials, experience, or achievements in your niche. It should also show your passion, values, or mission.

The social proof elements should showcase the results, feedback, or recognition you’ve received from your customers or peers. They should also be specific, credible, and verifiable.

Here are some examples of effective introduction sections:

  • “Hi, I’m John Smith, a certified personal trainer and nutrition coach. I help busy professionals lose weight and get fit without giving up their favorite foods or spending hours in the gym.” (bio) + “John is amazing! He helped me lose 20 pounds in 3 months with his simple and effective program. I feel great and confident in my body.” (testimonial) + “As seen on Men’s Health, Shape, and Fitness Magazine” (logos)
  • “Hi there! We’re Amy and Tom, the founders of Happy Paws Pet Care. We’re passionate about providing quality care for your furry friends while you’re away.” (bio) + “Happy Paws is the best! They took care of our dog Bella for a week and she had a blast. They sent us daily updates and photos of her activities. We highly recommend them!” (review) + “Certified by the National Association of Professional Pet Sitters” (logo)
  • “Hi, I’m Lisa Jones, a freelance web designer and developer. I create beautiful and functional websites for small businesses and entrepreneurs.” (bio) + “Lisa did an amazing job on our website. She was professional, creative, and responsive throughout the whole process. She delivered exactly what we wanted and more.” (testimonial) + “Some of my happy clients include: Starbucks, Nike, and Airbnb” (logos)
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The Content Section: Showcase Your Expertise and Value

The content section is where you showcase your expertise and value to your visitors. It’s where you provide useful and relevant information, tips, or resources that demonstrate your authority and credibility in your niche.

The content section typically consists of a headline, a subheadline, and a list of bullet points or icons that highlight your main points. Sometimes, it also includes an image or a video that supports your content.

The headline should be catchy, informative, and benefit-driven. It should tell your visitors what they will learn or gain from your content.

The subheadline should summarize the main idea or purpose of your content. It should also create a sense of curiosity or urgency.

The bullet points or icons should be clear, concise, and specific. They should highlight the key features, benefits, or outcomes of your content. They should also use numbers, statistics, or facts to back up your claims.

Here are some examples of effective content sections:

  • “How to Write a Killer Resume That Gets You Hired” (headline) + “Learn the secrets of writing a resume that stands out from the crowd and lands you your dream job” (subheadline) + “- The 5 essential elements of a winning resume – How to tailor your resume to the job description – How to avoid the most common resume mistakes – How to format and design your resume for maximum impact – How to write a powerful cover letter that complements your resume” (bullet points)
  • “The 7 Benefits of Meditation for Your Mind and Body” (headline) + “Discover how meditation can improve your health, happiness, and performance in just 10 minutes a day” (subheadline) + “- Reduce stress and anxiety – Enhance focus and concentration – Boost creativity and productivity – Improve mood and emotional stability – Strengthen immune system and prevent diseases – Increase self-awareness and confidence – Achieve inner peace and harmony” (bullet points)
  • “The Ultimate Checklist for Launching Your Online Course” (headline) + “Don’t miss any of the crucial steps to create and launch a successful online course that sells” (subheadline) + “- Validate your course idea and target market – Outline your course content and structure – Choose the best platform and tools for your course – Create engaging and high-quality course materials – Set up your course pricing and payment options – Craft a compelling sales page and landing page – Promote your course to your audience and beyond – Launch your course with a bang and get rave reviews” (bullet points)

The Conclusion Section: Wrap It Up and Call Them to Action

The conclusion section is where you wrap up your home page and call your visitors to action. It’s where you summarize the main points of your home page, restate the benefits of your offer, and persuade them to take the next step.

The conclusion section typically consists of a headline, a subheadline, and a call to action button. Sometimes, it also includes an image or a video that reinforces your message.

The headline should be clear, concise, and compelling. It should remind your visitors of the main benefit of your website or offer, and address any objections or hesitations they might have.

The subheadline should expand on the headline and provide more details or context. It should also create a sense of urgency or scarcity.

The call to action button should tell your visitors what to do next. It should be visible, clickable, and action-oriented. It should also match the goal of your home page, whether that’s getting leads, sales, or bookings.

Here are some examples of effective conclusion sections:

  • “Ready to Play Guitar Like a Pro?” (headline) + “Don’t miss this limited-time offer to get access to our proven system for learning guitar in 30 days or less. Join now and get 50% off the regular price!” (subheadline) + “Yes, I Want to Learn Guitar Now!” (call to action)
  • “Get Your Free Keto Guide Today!” (headline) + “Enter your name and email below to download your free guide and start your keto journey today. Plus, get exclusive tips, recipes, and offers from us!” (subheadline) + “Send Me My Free Guide Now!” (call to action)
  • “Enroll in Our Facebook Ads Course Now!” (headline) + “Don’t miss this opportunity to learn how to create and run profitable Facebook ad campaigns with our step-by-step course. Enroll now and save 50% off the regular price. Hurry, this offer ends soon!” (subheadline) + “Yes, I Want to Grow My Business with Facebook Ads!” (call to action)

Final Thoughts on Homepage Design

Designing a website home page that establishes your topical authority and credibility is not easy. But it’s not impossible either.

By following the guidelines and examples in this blog post, you can create a home page that attracts, engages, and converts your visitors into loyal fans and customers.

Remember, the key is to focus on the benefits, not the features. Show them how

David Halmai, Ads Specialist

David Halmai, B.Comm.

David is a Senior Paid Search Specialist at Clicks Freak, with over 23 years of experience in the Digital Marketing space working with B2B and B2C companies, in a variety of verticals. He is a Google Ads Certified and loves to help others out where possible. His goal is to deliver both consumers and clients the best experiences possible.


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