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Google My Business Local SEO

Use Local SEO & Google My Business to Skyrocket Sales

David Halmai, B.Comm.
  •  July 3, 2023


If you want to get more customers to your local business from organic search, you need to optimize your online presence for local SEO. Local SEO is the practice of improving your website, social media, and Google My Business profile to rank higher in local search results.

Google My Business is a free tool that lets you create and manage a business listing on Google. It shows up as a dynamic snapshot of your business on the search engine results page (SERP) and on Google Maps. It highlights your best features and enables potential customers to quickly find, learn about, and engage with you.

But not all Google My Business profiles are created equal. Some are incomplete, inaccurate, or outdated. Others are full of engaging content, reviews, and photos. Which one do you think will attract more clicks and calls?

In this blog post, we’ll share some of the best local SEO techniques for Google My Business that will help you stand out from the competition and get more customers through your door.

Optimize Your Google My Business Profile

The first step to boost your local SEO with Google My Business is to claim and verify your profile. This will give you access to edit and update your information, respond to reviews, and post updates.

Next, you need to complete every section of your profile with accurate and relevant information. Here are some of the most important fields to fill out:

  • Name: Use your official business name as it appears on your signage, website, and other online platforms. Avoid adding keywords or locations that are not part of your name.
  • Address: Enter your physical address where customers can visit you. If you serve customers at their locations, you can hide your address and set a service area instead.
  • Phone number: Use a local phone number that customers can call directly. Avoid using toll-free numbers or call centers.
  • Website: Add a link to your website where customers can learn more about your business and services. If you don’t have a website, you can create a free one with Google My Business.
  • Categories: Choose the most relevant categories that describe what your business does. You can select up to 10 categories, but the first one is the primary one that will show up on your profile.
  • Attributes: Mark off any applicable attributes that showcase the features or offerings of your business. For example, you can indicate if you offer free Wi-Fi, wheelchair access, or delivery.
  • Description: Write a short and catchy introduction to your business that highlights what makes you unique and why customers should choose you. Use keywords that customers might use to find you, but avoid keyword stuffing or spamming.
  • Hours: Specify your regular opening hours and any special hours for holidays or events. You can also indicate if you offer 24/7 service or appointments only.
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Engage with Your Customers on Google My Business

One of the best ways to boost your local SEO with Google My Business is to engage with your customers and show them that you care about their feedback and satisfaction. Here are some of the ways you can do that:

  • Publish Google posts: Google posts are short updates that appear on your profile and on the SERP. You can use them to share news, offers, events, tips, or anything else that might interest your customers. You can also add images, videos, or call-to-action buttons to make them more appealing.
  • Upload new photos: Photos are one of the most important elements of your profile as they show customers what your business looks like and what you offer. You should upload high-quality photos of your location, products, services, staff, and customers regularly. You can also encourage customers to upload their own photos by asking them or offering incentives.
  • Answer questions: Customers can ask questions about your business on your profile using the Q&A feature. You should monitor and answer these questions promptly and politely as they can influence other customers’ decisions. You can also use this feature to provide additional information or FAQs about your business.
  • Collect and respond to reviews: Reviews are one of the most powerful signals for local SEO as they show Google and customers how trustworthy and reputable your business is. You should ask your happy customers to leave reviews on Google My Business by sending them a link or using a tool like ThriveHive’s Review Generation Software. You should also respond to all reviews, both positive and negative, in a professional and courteous manner.

Optimize Your Website for Local SEO

While Google My Business is a great tool for local SEO, it’s not enough by itself. You also need to optimize your website for local search so that it ranks well on both the map pack and the organic results.

Here are some of the best practices for optimizing your website for local SEO:

  • Optimize URL, title tags, headers, meta description, and content: Use keywords that describe your business, location, and services in these elements. For example, if you’re a plumber in Vancouver, you might use a URL like https://www.example.com/vancouver-plumber and a title tag like Vancouver Plumber | Example Plumbing Services. Make sure to use natural and relevant language and avoid keyword stuffing or duplication.
  • Add location pages to your website: If you have multiple locations or serve different areas, you should create separate pages for each one. These pages should include the name, address, phone number, map, directions, and services of each location. You can also add testimonials, photos, or videos from each location to make them more unique and engaging.
  • Improve your internal linking structure: Internal links are links that connect different pages on your website. They help users and search engines navigate your site and understand its structure. You should use descriptive anchor texts that include keywords and link to relevant pages. For example, you can link to your location pages from your homepage or service pages.
  • Add schema markup: Schema markup is a code that helps search engines understand the content and context of your website. It can also enhance your appearance on the SERP with rich snippets that show additional information like ratings, prices, or availability. You can use schema markup to mark up your name, address, phone number, reviews, products, services, and more.

Final Remarks about Google My Business Local SEO

Local SEO is a must for any local business that wants to get more customers from organic search. By optimizing your Google My Business profile and your website for local search, you can increase your visibility, credibility, and engagement with your target audience.

If you need help with local SEO or Google My Business optimization, contact us today. We’re a team of experts who can help you rank higher in local search and grow your business.

David Halmai, Ads Specialist

David Halmai, B.Comm.

David is a Senior Paid Search Specialist at Clicks Freak, with over 23 years of experience in the Digital Marketing space working with B2B and B2C companies, in a variety of verticals. He is a Google Ads Certified and loves to help others out where possible. His goal is to deliver both consumers and clients the best experiences possible.


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