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Why Use Pay-Per-Click Advertising for Your Business

David Halmai, B.Comm.
  •  July 3, 2023


If you’re looking for a way to grow your online business, you might want to consider pay-per-click advertising (PPC). PPC is a form of online marketing where you only pay when a user clicks on your ad. You can place your ads on search engines like Google or Bing, or on social media sites like Facebook or Instagram.

But what are the benefits of PPC advertising for your online business? Here are some of the top reasons why you should give it a try…

You can target your ideal customers

One of the most important benefits of PPC advertising is that it allows you to target your audience with laser precision. You can target people based on their location, age, gender, interests, and much more. You can also use keywords and phrases that match what your potential customers are searching for online.

This way, you can reach out to the people who are most likely to be interested in your products or services, and avoid wasting money on irrelevant clicks.

You can control your budget and ROI

With PPC advertising, you have full control over how much you want to spend on your campaigns. You can set a maximum budget for your ads, and adjust it anytime based on your performance and goals. You can also choose how much you want to pay for each click on your ad, which is known as cost-per-click (CPC).

CPC acts as your bid in an auction that determines where your ad will be placed. A higher bid equates to better ad placement, but also higher costs. You can optimize your CPC by testing different keywords and ad variations, and tracking your conversions and return on investment (ROI).

You can get faster and clearer results

Unlike other forms of online marketing, such as search engine optimization (SEO), PPC advertising can deliver immediate results. As soon as you launch your PPC campaign, you can start seeing your ads on the search engines or social media sites of your choice.

You can also measure the effectiveness of your PPC campaign easily, by using tools like Google Analytics or Facebook Insights. These tools can help you track how many people see your ads, how many click on them, how many visit your website, and how many make a purchase or take another action.

You can use this data to analyze your performance and make improvements to your PPC strategy.

You can increase your brand awareness and credibility

Another benefit of PPC advertising is that it can help you increase your brand awareness and credibility online. By showing up on the first page of the search engines or on the feeds of your target audience, you can expose your brand name and logo to millions of potential customers.

You can also use PPC ads to showcase your unique selling proposition (USP), customer testimonials, awards, or certifications. This can help you build trust and authority in your niche, and differentiate yourself from your competitors.

You can boost your traffic, conversions, and sales

Last but not least, PPC advertising can help you drive more traffic to your website, increase your conversions, and grow your sales. When someone clicks on one of your ads, they are taken directly to your website where they can learn more about your products or services.

You can optimize your landing pages to match the intent and expectations of your visitors, and persuade them to take action. Whether you want them to sign up for your newsletter, download a free ebook, request a quote, or buy something from you, PPC advertising can help you achieve your marketing goals.

How to get started with PPC advertising

If you’re ready to try PPC advertising for your online business, you’ll need to choose a platform that suits your needs and budget. Two of the most popular platforms are Google Ads and Bing Ads.

Google Ads is the largest and most widely used PPC platform in the world. It allows you to place your ads on Google’s search engine results pages (SERPs), as well as on its network of partner websites and apps.

Bing Ads is a similar platform that allows you to place your ads on Bing’s SERPs, as well as on its network of partner websites and apps.

Both platforms offer similar features and benefits, such as keyword research tools, ad creation tools, campaign management tools, analytics tools, and more. However, there are some differences between them that you should consider before choosing one over the other.

Some of the Differences Between Google Adwords and Microsoft Bing


The size and reach of the audience: Google has a larger market share than Bing in terms of search engine usage. This means that Google Ads can potentially reach more people than Bing Ads. However, Bing also has a loyal and engaged audience that may be less competitive and more responsive to your ads.


The cost and competition of the keywords: Google Ads tends to have higher CPCs than Bing Ads, due to the higher demand and competition for the keywords. However, this also means that Google Ads can offer more traffic and conversions than Bing Ads. Bing Ads may have lower CPCs, but also lower traffic and conversions.


The quality and relevance of the ads: Google Ads has stricter guidelines and policies than Bing Ads when it comes to the quality and relevance of the ads. This means that Google Ads may reject or penalize your ads if they don’t meet its standards. However, this also means that Google Ads can offer a better user experience and higher click-through rates (CTRs) than Bing Ads. Bing Ads may have more lenient rules, but also lower quality and relevance of the ads.

Ultimately, the best platform for your PPC advertising depends on your goals, budget, and preferences. You can also try both platforms and compare their results to see which one works better for you.

Recap of Why You Want to Use Pay Per Click Marketing for Your Business

PPC advertising is a powerful and effective way to grow your online business. It can help you target your ideal customers, control your budget and ROI, get faster and clearer results, increase your brand awareness and credibility, and boost your traffic, conversions, and sales.

To get started with PPC advertising, you’ll need to choose a platform that suits your needs and budget, such as Google Ads or Bing Ads. You’ll also need to create a PPC strategy that includes choosing your keywords, creating your ads, setting your bids, launching your campaign, and tracking your performance.

If you need help with PPC advertising, you can always contact us at [your website or email]. We are a team of PPC experts who can help you create and manage your PPC campaigns effectively. We can help you achieve your marketing goals and grow your online business with PPC advertising.

I hope this helps. Let me know if you have any questions or feedback. 😊

David Halmai, Ads Specialist

David Halmai, B.Comm.

David is a Senior Paid Search Specialist at Clicks Freak, with over 23 years of experience in the Digital Marketing space working with B2B and B2C companies, in a variety of verticals. He is a Google Ads Certified and loves to help others out where possible. His goal is to deliver both consumers and clients the best experiences possible.


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